Hi, I'm Chris Porter.

I help leadership teams decide what to fix, what to build, and who should build it.

For more than 25 years I've worked on every side of digital business: designer, developer, agency owner, and sales and marketing leader. Now I'm an independent advisor to manufacturers, distributors, and the leaders brought in to modernize them.

Start a conversation How I can help

Chris Porter — 25+years in digital
business leadership

What I do

An experienced outside voice for the decisions that are hard to undo.

Most companies I work with know they're behind. The website is dated, quotes go out by phone or PDF, and the systems don't talk to each other. The hard part is deciding what to do about it, in what order, and with whom.

"Where do we actually stand?"

An honest assessment

I look at the business the way your buyers and competitors see it, then add what only your team knows. You get evidence instead of opinions.

"What should we do first?"

A plan leadership will fund

A prioritized roadmap with a 90-day starting point, written so the owner or CEO can see what it costs and why it's worth it.

"Who should we trust to build it?"

The right partners, held accountable

I help you choose agencies, developers, and vendors, then stay on as a monthly advisor so the work delivers what was promised.

Why me

I've sat on both sides of the table.

I started in design, moved into development, ran an agency, and then led sales and marketing inside the companies doing the buying. I've written the proposals and I've approved them.

That's the point. I know what good looks like, what it should cost, and where projects go sideways, so I can help you choose wisely instead of expensively.

Creative DirectorDesign and brand

Lead DeveloperWebsites and applications

Agency OwnerRan my own digital agency

Director of Sales & MarketingInside the buyer's company

B2B eCommerce and product configuratorsOnline ordering and quoting for complex, technical products
Large, technical product catalogsTens of thousands of products, with the specs and documents buyers need
Subscription, streaming, and online learningPlatforms that turned content into recurring revenue
Multimillion-dollar advertising programsCampaign strategy and spend oversight
Reporting and decision toolsGetting leadership the numbers they actually need

I stay independent on purpose. I don't sell implementation or take referral fees, so my advice never steers work my way.

How we start

Start small. Go as far as it's useful.

Before you commit to anything, I'll show you how I think. Most relationships start with a free Snapshot of your business.

Digital Growth Snapshot Free
An outside-in review from public information, compared with five competitors, plus a 30-minute walkthrough.
Growth Assessment & Roadmap
Leadership interviews and your internal data, turned into an executive report, a 90-day plan, and a 12-month roadmap.
Ongoing Advisory
A scheduled monthly engagement to review progress, adjust the plan, and keep vendors accountable.

Sample

Digital Growth Snapshot

Example Mfg. Co.

Strong products and specs. Hard to find, and hard to buy from online.

out of 100

Developing

Trade tools & website81

Market reputation66

Data & marketing50

Buying experience44

Search visibility19

1 of 8buyer searches show your own site on page one. Resellers and competitors take the rest.

A sample Snapshot cover. Yours compares you with competitors your buyers actually consider.

Let's talk

Let's see if there's a fit.

Tell me a little about the company and what's on your plate. I read every message myself.

No sales pitch. If I can't help, I'll tell you.

Chris PorterGrowth Strategy & Advisory